Dieter Steinhardt, Bernd Egger and Steve Gruber started the Ästhetiker crew back in 1990s as a mighty talented group of snowboarding friends who partied as hard as they flew. Ästhetiker are still involved in most anti-career pursuits like snowboarding, surfing and skateboarding. Luckily for them they have managed to make a career out of it and today they have a range of Ästhetiker gear, get on the mountains or in the waves when they can and party nearly as hard. Their HQ is in Mayrhofen which says all it needs to do about their roots in the snowboarding epicentre.